Origin of the export business
Our export business began with Japanese authentic wagyu from the Akune Plant.
Starzen started exporting Japanese authentic wagyu after the Akune Plant of Starzen Meat Processor Co., Ltd. was certified for meat export to Macau in September 2009. Since then, the company has been proactively actively expanding export business not only Japanese authentic wagyu beef but also in crossbred beef, pork, pig internal organs offal, processed meat and other products.
We export meat from Japan to 18 countries and regions.
Currently, we export beef to 15 areas—the U.S., Hong Kong, Singapore, Macau, Thailand, Taiwan, Canada, the E.U., Switzerland, Liechtenstein, Norway, Vietnam, Myanmar, Philippines and Mexico. We are also establishing the conditions to handle exports to other countries including Indonesia, New Zealand and Russia. We also export pork products to four countries—Hong Kong, Singapore, Macao and Vietnam.
Initiatives for export business expansion
We share preparation suggestions and processing techniques around the world.
As a part of efforts to expand our export business, we focus on sales activities to exporters whose final end users are clearly known. For example, using Starzen International Co., Ltd. as a contact point, we are establishing relationships that allow direct product proposals to Japanese restaurants customers outside of Japan, and we provide education and guidance on preparation and meat processing technology to take full advantage of the characteristics of Japanese meat.
Our years of experience in meat processing technology enable us to provide education and guidance that will lead to improvements in work efficiency and profit for overseas customers. We hope to accelerate the expansion of Japanese meat and processed meat product exports by adding such services that will benefit customers.
Accelerating business collaboration worldwide and boosting the popularity of Japanese meat.
In the future, we will continue to cooperate with meat enterprises that work with us in each region to develop distribution networks. We want to change the concept of Japanese meat as a luxury item to broaden the options for its regular consumption. We will achieve this by expanding the products we offer from the sale of typical high-grade cuts such as sirloin and tenderloin, to include shoulder and round cuts, and by distributing more extensively, from high-end restaurants to mid-range establishments.
Meanwhile, the popularity of foreign wagyu overseas is also high and demand is expanding. In the future, we are also considering the promotion of trilateral business as meat professionals to provide carefully selected foreign wagyu and other high quality meat from leading producers to consumers worldwide.